We see life as a large ocean liner that requires distance and time to chart a new course, as opposed to a speed boat that needs neither. We are therefore, not transactional ‘service providers, but rather, co-passengers in our client’s life journeys. When necessary, we execute specific tasks through a tried and tested panel of domain experts. In a manner of speaking, we are like the much beloved ‘family doctor’ of yore, who sees care and reassurance as his or her primary responsibility and who treats most ailments himself or herself. Only when unavoidable, a reference is made to a specialist, but this is done whilst continuing to stay involved to ensure that complete healing is the outcome.